Before you scale
your ecommerce
The fundamentals to go through before you put more money into ads, people or technology.
When a store stops growing, the first reaction is usually the same: throw more money at it. Sometimes that works. Plenty of other times the only thing that grows is the cost, because the problem is still exactly where it was.
What you will find inside
- The numbers of the business, explained without jargon
- Catalog and inventory checklist
- Conversion and mobile experience assessment
- A review of processes and operations
- Technology and platform criteria
- A 10-area audit and a priority matrix
- A thirty-day action plan
The six pillars it goes through
Inside these six pillars, the audit scores ten specific areas from 1 to 5. That is where your two priorities come from: almost no business needs everything fixed.
- Profitability
- Catalog
- Conversion
- Operations
- Technology
- Retention
A look inside
Tables to fill in, checklists and examples with round numbers. No loose theory.
For store owners, ecommerce managers and teams running one store or several. You do not need a finance or technology background: every term is explained in plain words the first time it shows up.
Start with the audit.
It is on page 47. Ten areas scored from 1 to 5, and it leaves you with two concrete priorities instead of a list of a hundred tasks.