04 Articles
What I learn in real stores
What I keep learning working in actual stores: what lifts sales, what holds them back, and which changes are worth making. No textbook theory.
What an ecommerce audit is, and when you actually need one
An audit is not a list of 200 errors. It is finding out where the money is leaking before you spend more. What it covers, what you should be handed, and when you do not need one.
- Migrating from WooCommerce to Shopify without losing the SEO you already had Migrations do not break on the products — they break on the URLs. What to map before touching anything, how to handle the redirects, and what to watch for the four weeks after.
- How to improve your Shopify store speed in 2026 What makes a Shopify store slow and how to fix it: fewer apps, lighter images, and a page that does not wait for anyone. Every extra second costs sales.
- 7 CRO strategies for your Shopify store that actually work Seven specific changes to get more of your visits to end in a purchase, from the product page to payment. Tested in real stores, not in theory.
- Ecommerce UX patterns your customers will thank you for Small details that make buying from your store easy: how people search, how they choose, and how they pay without friction.