You are paying for visits that leave without buying. It is almost never the campaign: it is a product page that does not answer the doubts, a price that shows up too late, or a checkout that asks for too much.
02 What I fix I don’t sell hours.
I don’t sell hours.
I solve problems.
Sales leaks are almost never dramatic. They are a product page that leaves questions open, an awkward phone experience, a catalog nobody can search, and customers who buy once and never come back. Added up, they take half the business.
A Sound familiar
Open any of them to see how it gets handled.
Most of the traffic arrives there and it is usually the worst place to buy: small buttons, variants that are hard to pick, and pages that crawl on mobile data.
Scaling ads on a store that converts badly only multiplies the problem. First you fix what happens after the click, then you spend.
A large catalog with no order sells less than a small one presented well. Filters, collections and navigation that help someone decide, not browse everything.
Acquisition gets more expensive every year, so the margin lives in the second purchase. Post-purchase, email and repeat orders are usually untouched.
When the store is not up to the brand, the price stops holding and people start comparing. Perception is conversion too.
Every order, every product upload and every campaign eats your team’s hours. It does not show up in the P&L, but it is what stops you from growing.
Platform, catalog, pricing, shipping, payments and legal. It can be built in a month or lose six to indecision: the difference is the order the decisions come in.
B Services
The diagnosis says what has to change. This is what I build afterwards, without handing the job to anyone else.
Custom Shopify sections
Editable OS 2.0 sections your team can update without touching code or breaking the layout.
Product page CRO
Product pages built for trust, clarity, a clean mobile purchase flow and more add-to-cart intent.
Cart and variant UX
Cleaner cart interactions, variant logic, upsells, quantities and error handling you can rely on.
Collection page improvements
Better product discovery through cards, filtering patterns and merchandising sections.
Speed optimization
Performance cleanup focused on Core Web Vitals, app scripts, asset weight and theme efficiency.
Klaviyo and email capture
Capture and Klaviyo integrations designed to grow the list without ruining the experience.
Shopify bug fixing
Theme problems solved cleanly: sections, templates, apps, responsive states and store logic.
Custom Shopify apps
App concepts and internal tools for workflows a theme on its own should not be handling.
- Conversion rate optimization on Shopify The nine levers I go through, and in what order
- Custom Shopify development Themes, Liquid, integrations and migrations
- Ecommerce audit Where to start when you do not know what is broken
First review at no cost: tell me what you sell, what platform you are on and what is hurting most, and I will tell you where I would start. If you would rather begin with the diagnosis, there is the audit.
Let’s look at your store